How to Create an Email Campaign in PhotoBiz

Email marketing is a powerful way to grow your photography business and keep clients engaged with your brand. Every PhotoBiz account includes 10,000 marketing emails per month—at no extra cost—so you can stay connected with your audience and drive traffic to your website.

With the Marketing tool, you can design and send professional email campaigns in just a few clicks.

Why You Should Use Email Marketing

Whether you're promoting seasonal mini sessions, showcasing a recent shoot, or sending reminders to past clients, email marketing helps you:

• Reach your audience directly – Get into your clients’ inboxes where they’re most likely to take action.
  
  
• Keep your business top-of-mind – Stay connected with past, current, and potential clients.
  
  
• Drive traffic to your website – Link directly to your galleries, booking forms, or contact page.
  
  
• Showcase your work – Display your latest photos with beautifully designed templates.
  
  
• Increase bookings and sales – Share promotions, packages, or last-minute availability.
  
  
• Track engagement – See who opened your emails and which links they clicked.

Plus, PhotoBiz’s email system is designed to help you stay compliant with email marketing best practices, so your messages are more likely to land in inboxes—not spam folders.

STEP ONE

Log into your PhotoBiz account and click MARKETING from the left-hand menu.

STEP TWO

Click the NEW CAMPAIGN button to start building your email.

STEP THREE

Choose how you want to start your campaign:

• Blank Sample – Create your layout from scratch.
  
  
• Pre-Built Templates – Select a professionally designed template and customize it.

Templates are grouped into helpful categories:

• Promotions
  
  
• Sessions
  
  
• Reminders
  
  
• Greetings

Click the template you want to use, then click SELECT to begin editing.

STEP FOUR

Add your content by dragging and dropping blocks into your email layout:

• TITLE – Add a bold headline with a background color.
  
  
• EDITOR – Write and format your main message.
  
  
• IMAGE – Add a photo (recommended size: 3000x1730 px; minimum width: 800 px).
  
  
• SOCIAL – Add clickable social media icons.
  
  
• LOGO – Reinforce your brand with your logo.
  
  
• DIVIDER – Add spacing between content for a clean design.
  
  
• BUTTON – Create a clickable call-to-action. Use the pencil icon to edit the label and link.

You can also customize your email’s appearance by adjusting:

• Button styles
  
  
• Social media icon settings
  
  
• Borders and background colors

Want to make it even more your own?

👉 Learn More About Customizing Your Email Campaign Design

NEXT STEPS

Once your campaign is complete, you’re ready to send or share it:

• How To Send Your Email Campaign

• How To Share Your Campaign on Social Media

Pro Marketing Tip:

Using a single-column layout keeps your message clean, easy to read on mobile, and helps focus attention on your most important content and calls-to-action.