How to update your Google Universal Analytics to Google Analytics 4

Blog » How to update your Google Universal Analytics to Google Analytics 4

April 22, 2022

By PhotoBiz Knowledge Base

Google has announced that it will no longer support Universal Analytics tracking in July 2023. Here’s how you can make sure that your Google Analytics tracking makes the transition from Universal Analytics over to Google Analytics 4 tracking with a few easy steps from your Google Analytics account and your PhotoBiz account.

STEP ONE

Log into your Google Analytics account here:

https://marketingplatform.google.com/about/analytics

Click on the “Let’s Go” button.

STEP TWO

Google Analytics 4 Property Setup Assistant

You’ll see the screen below on the next step. You’ll want to click on “Get Started”.

STEP THREE

Create a new Google Analytics 4 property

You’ll see the pop up below next, click on the blue button that says “Create property”.

Congratulations! You’ve successfully set up your Google Analytics 4 property. You’ll see the screen below:

STEP FOUR

See your GA4 property

Click on the blue button that says “See your GA4 property”. This is going to take you into a new window that is the “Setup Assistant”.

STEP FIVE

Tag Installation

On the next screen, you’ll want to click on the “Tag Installation” option, it’s the first setting under “Collection”.

STEP SIX

Choose Your Stream

You’re going to see the stream for your website located on the next screen in the Setup Assistant. You’ll want to click on it to get access to your new Google Analytics 4 tracking tag.

STEP SEVEN

Web Stream Details & Google Tag

In the next window, you’re going to find your Global Site Tag, which will allow you to install Google Analytics 4 on your PhotoBiz website.

Click on “Global site tag (gtag.js)” in your Google Analytics dashboard and you’ll see the tracking code in the menu that opens. Click on the copy button to easily copy the tracking code.

STEP EIGHT

Log into your PhotoBiz account and navigate to the WEBSITE builder.

STEP NINE

Click on TRACKING in the top menu.

FINAL STEP

Paste your new Google Analytics 4 tracking code into the <HEAD> section of your PhotoBiz 9 control panel and click on Save Changes.

Pro Tip! Once the new tracking tag is added, make sure to hit Publish Sitemap.

That’s all you have to do to get your Google Analytics 4 tracking code installed on your PhotoBiz website.

Tags: SEO, Search Engines, Search Engine Optimization, Google Analytics, ga4, Google Analytics 4